Salesflare vs HubSpot

Why Switch from HubSpot to Salesflare?

HubSpot is feature-deep and ecosystem-rich, particularly for marketing-led organisations. For European B2B SMB sales teams whose primary frustration is manual CRM data entry, the choice often comes down to: do you want all of HubSpot’s features, most of which you won’t use, with US jurisdiction — or do you want a CRM specifically engineered so your salespeople actually use it?

Salesflare is the Belgian alternative built around a single design insight: salespeople hate data entry. The product auto-populates everything it can from email, calendar, and social signals, leaving the human to focus on relationships and deals instead of CRM hygiene.

Feature Comparison

Feature	Salesflare	HubSpot
Auto-fill from email/calendar	✅ Best-in-class	Limited
Jurisdiction	Belgium 🇧🇪	United States 🇺🇸
Data location	EU	US default, EU on higher tiers
GDPR	✅ Native	⚠️ Provider claims, US parent
CLOUD Act exposure	❌ None	⚠️ Yes
Gmail/Outlook plugin	✅ Excellent	✅ Good
LinkedIn integration	✅	✅
Marketing automation	Light	✅ Best-in-class
Pricing	€29-99/user/mo	$20-$1,200/user/mo
Best fit	B2B SMBs hating data entry	Marketing-led growth

Different products optimising for different problems.

Pricing

Salesflare tiers are simple:

• Growth: €29/user/month — full CRM + auto-fill + Gmail/Outlook plugin
• Pro: €49/user/month — + email sequences, custom fields, workflows
• Enterprise: €99/user/month — + custom training, dedicated CSM

HubSpot for comparison:

• Starter: $20/user/month
• Professional: $90/user/month
• Enterprise: $150+/user/month + Marketing Hub adds significantly

For a typical 10-person B2B SMB sales team, Salesflare Pro at €5,880/year vs HubSpot Professional at $10,800/year is a meaningful difference — with substantially better data-entry automation built in.

Privacy & Data Sovereignty

Salesflare’s structural advantages:

• Belgian corporate jurisdiction — EU law only
• EU data centres — no US fallback
• GDPR-native with standard Article 28 DPA
• No US legal exposure for European customer data
• B2B legitimate-interest framework for contact enrichment

Migration Guide

1. Export HubSpot data (CSV: contacts, companies, deals) (30 min)
2. Create Salesflare account with appropriate seat count (10 min)
3. Connect Gmail/Outlook and calendar — Salesflare will start auto-enriching (15 min)
4. Import CSV data with field mapping (30-60 min)
5. Configure pipeline stages to match your sales process (30 min)
6. Install browser plugin and train team on inbox workflow (1 hour)
7. Parallel-run with HubSpot for 2-4 weeks (operational)
8. Cancel HubSpot at next renewal (administrative)

Estimated total time: 1 week including team training. Difficulty: Moderate; the workflow change (inbox-centric vs HubSpot-centric) takes adjustment.

Real-World Use Cases

A Ghent B2B agency with 15 sales people moved from HubSpot to Salesflare specifically for the data-entry reduction. CRM adoption jumped from approximately 60% to over 90% within two weeks. Salespeople reported saving 30-45 minutes per day.

A Munich consulting firm uses Salesflare for client-facing sales because the EU jurisdiction simplifies their client data-handling agreements. The auto-fill from LinkedIn and calendar matches their consultative sales process well.

A Madrid SaaS startup uses Salesflare across their 8-person sales team. The Belgian data centres satisfy their Spanish enterprise customer’s procurement requirements that previously required HubSpot Enterprise tier with EU residency add-ons.

Company Background

Salesflare BV was founded in 2014 in Antwerp, Belgium, by Jeroen Corthout, Lieven Janssen, and Gilles De Clerck. The company has been bootstrapped through paying-customer revenue, with no venture exit ambitions. As of 2026, Salesflare serves several thousand customers worldwide, primarily European and US B2B SMBs.

The team remains small (under 30 people) and product-focused. The “self-filling CRM” positioning has remained consistent since launch.

Security & Compliance

• ISO 27001 aligned practices
• GDPR-native with Article 28 DPA
• EU data centres (primarily Belgium)
• TLS 1.3 in transit, AES-256 at rest
• SSO/SAML on higher tiers
• OAuth 2.0 for integrations
• Sub-processor transparency — list published

Integration Ecosystem

• Email: native Gmail and Outlook plugins
• Calendar: Google Calendar, Outlook
• LinkedIn: integration for contact enrichment
• Zapier: 5,000+ apps
• Make (Integromat): deep integration support
• API: comprehensive REST API
• Slack: native notifications

Who Should Switch?

Salesflare is ideal for:

• B2B SMB sales teams that resent data-entry overhead
• Belgian/Benelux businesses wanting native EU CRM
• Consultancies and agencies with relationship-driven sales
• Anyone who tried HubSpot and found team adoption frustrating

The Bottom Line

HubSpot remains the right call for marketing-led growth organisations using its full Marketing Hub. For B2B SMB sales teams where the primary CRM challenge is getting salespeople to actually use the tool, Salesflare is the better choice — and the EU jurisdiction is a meaningful structural bonus.

---

Looking for more European CRM alternatives? See also: Pipedrive vs Salesforce and Teamleader vs HubSpot.

Frequently Asked Questions

How does Salesflare's auto-fill actually work?

Salesflare connects to your email, calendar, and LinkedIn. When you communicate with a contact, Salesflare automatically extracts their company name, role, email signature data, social profile information, and recent communication history. The result: most CRM fields populate automatically without manual entry — salespeople get the operational benefit of a CRM without the data-entry overhead.

Is Salesflare GDPR-compliant?

Yes. Salesflare BV is a Belgian company subject to EU/Belgian law. Data is stored in EU data centres. Article 28 data processing agreement is available; the auto-fill features operate within GDPR's legitimate-interest framework for B2B contact enrichment.

How does Salesflare compare to Pipedrive and Teamleader?

Three different Belgian/Estonian EU CRM options. Pipedrive: sales-pipeline-focused, polished, larger global community. Teamleader: all-in-one SMB (CRM + invoicing + projects). Salesflare: data-entry-minimal, intelligent enrichment. For B2B SMB sales teams specifically resenting manual CRM work, Salesflare is the differentiated choice.

Can I migrate from HubSpot?

Yes. CSV import for contacts, companies, and deals. Custom field mapping is supported. Salesflare's onboarding team or a certified partner can assist with complex migrations. Most SMB HubSpot moves complete within 1-2 weeks.

Where is the data stored?

Salesflare data is stored in EU data centres. As a Belgian company, Salesflare is subject to Belgian and EU law — no US CLOUD Act exposure.