EU Newsletter Platforms — 4-Way Comparison
Four credible European newsletter and email marketing platforms — from the all-in-one French SMB suite (Brevo) through the developer-focused transactional specialist (Mailjet), the sustainable Swiss option (Infomaniak Newsletter), to the Polish marketing veteran with built-in webinars (GetResponse).
Newsletter2Go isn't a separate option anymore — it was acquired by Brevo in 2021 and merged into the Brevo product. If you remember Newsletter2Go, you're remembering current-Brevo. Mailerlite migrated its HQ to the US, so we don't include it as a pure-EU option.
Brevo
France (Paris)
Brevo (formerly Sendinblue)
Founded 2012
- Focus
- All-in-one marketing platform: email + SMS + WhatsApp + CRM
- Free
- ✅ 9,000 emails/month, unlimited contacts
- Paid plans
- Starter $9/mo (5K emails) · Business $18/mo (20K) · Enterprise custom
- Deliverability
- Strong — dedicated IP available on Business plan
- Automations
- ✅ Visual automation builder, lead scoring, abandoned cart, transactional API
- Integrations
- 150+ native + Zapier; WordPress, Shopify, WooCommerce, PrestaShop
- API
- ✅ REST API, SMTP relay, transactional emails
Standout: Largest French marketing platform. Generous free tier (unlimited contacts is rare). Full marketing suite, not just newsletters.
Trade-off: Editor not as polished as Mailchimp; pricing tiers can step up quickly at scale
Best for: European SMBs and startups wanting one platform for email + SMS + CRM at modest cost
Mailjet
France (Paris) · now Sinch group
Mailjet (Sinch)
Founded 2010
- Focus
- Developer-friendly transactional + marketing email
- Free
- ✅ 6,000 emails/month (200/day limit)
- Paid plans
- Essential $15/mo (15K emails, no daily limit) · Premium $25/mo · Custom enterprise
- Deliverability
- Excellent — known for transactional reliability
- Automations
- ✅ Marketing automation, segmentation; less feature-dense than Brevo
- Integrations
- WordPress, Magento, PrestaShop, Drupal; Zapier; native SMTP integration
- API
- ✅ Best-in-class developer API for transactional email
Standout: The European SendGrid alternative. Excellent for developers integrating transactional email at scale.
Trade-off: Marketing-side feature set thinner than Brevo; ownership change to Sinch (Swedish/global) may concern sovereignty purists
Best for: Developers and tech-led teams sending transactional + marketing email at scale
Infomaniak Newsletter
Switzerland (Geneva)
Infomaniak Network SA
Founded 2013 (Newsletter product); company since 1994
- Focus
- Sustainable Swiss newsletter platform with strong privacy
- Free
- ✅ 1,000 contacts / 1,000 emails per month
- Paid plans
- Pay-as-you-go from CHF 0.0008/email · Subscription from CHF 9/mo (5K contacts)
- Deliverability
- Strong; uses Infomaniak's own SMTP infrastructure on hydroelectric data centres
- Automations
- ✅ Automations, A/B testing, segmentation, captchas (Altcha)
- Integrations
- Native with Infomaniak ecosystem (kSuite, kDrive, kMail); Zapier; standard API
- API
- ✅ REST API + SMTP
Standout: Most sustainable infrastructure of any newsletter platform (hydroelectric data centres, B Corp). Pay-per-email pricing avoids waste.
Trade-off: Smaller integration ecosystem than Brevo or GetResponse; UI less polished than mainstream competitors
Best for: Sustainability-focused organizations, Swiss-jurisdiction needs, anyone already in Infomaniak ecosystem
Try Infomaniak Newsletter → aff.GetResponse
Poland (Gdańsk)
GetResponse Sp. z o.o.
Founded 1998
- Focus
- Marketing automation + landing pages + webinars + email
- Free
- ✅ Free plan up to 500 contacts (limited features)
- Paid plans
- Email Marketing $19/mo · Marketing Automation $59/mo · Ecommerce $119/mo
- Deliverability
- Strong, established sender reputation since 1998
- Automations
- ✅ Visual workflow builder, conversion funnels, AI subject line generator
- Integrations
- 170+ including WordPress, Shopify, Magento, Salesforce
- API
- ✅ REST API, transactional email available
Standout: Built-in webinar hosting (rare in newsletter platforms). Listed on Warsaw stock exchange — established Polish company.
Trade-off: More expensive than Brevo for similar features; webinar feature might be unused for pure newsletter use cases
Best for: Marketers who want email + landing pages + webinars in one platform; established mid-market businesses
Quick Comparison
| 🇫🇷 Brevo | 🇫🇷 Mailjet | 🇨🇭 Infomaniak Newsletter | 🇵🇱 GetResponse | |
|---|---|---|---|---|
| Country | France | France | Switzerland | Poland |
| Free tier | 9K emails/mo | 6K emails/mo | 1K contacts/mo | 500 contacts |
| Cheapest paid plan | $9/mo | $15/mo | ~CHF 9/mo | $19/mo |
| Unlimited contacts | ✅ Free + paid | ⚠️ Pay per email volume | ⚠️ Pay per email or contacts | ❌ Tier-based |
| SMS / WhatsApp | ✅ Built in | ⚠️ Via Sinch | ❌ No | ✅ SMS available |
| Built-in CRM | ✅ Yes | ⚠️ Basic | ❌ No | ✅ Yes |
| Webinars | ❌ No | ❌ No | ❌ No | ✅ Yes (built in) |
| Landing pages | ✅ Available | ⚠️ Limited | ⚠️ Limited | ✅ Strong |
| Transactional email API | ✅ Yes | ✅ Best-in-class | ✅ Yes | ✅ Yes |
| Marketing automation | ✅ Visual builder | ✅ Available | ✅ Available | ✅ Visual builder |
| EU data residency | ✅ France | ✅ France/EU | ✅ Switzerland | ✅ Poland (EU) |
| Sustainable infrastructure | ⚠️ Standard | ⚠️ Standard | ✅ Hydroelectric, B Corp | ⚠️ Standard |
| Open source | ❌ No | ❌ No | ❌ No | ❌ No |
| Best rating | ★ 4.5/5 | ★ 4.3/5 | ★ 4.3/5 | ★ 4.2/5 |
How to Pick
Choose Brevo if…
- You want an all-in-one marketing platform (email + SMS + CRM)
- Generous free tier (unlimited contacts, 9K emails/mo) appeals
- You're a European SMB on Mailchimp ready to switch
- You'd benefit from native French/EU support
- You're optimizing for cost-per-feature at SMB scale
Choose Mailjet if…
- You're a developer integrating transactional email at scale
- SendGrid is what you'd otherwise use, and you want EU residency
- SMTP relay + REST API are the primary use case
- Marketing campaigns are secondary to transactional reliability
- Sinch ownership is acceptable to you for sovereignty purposes
Choose Infomaniak Newsletter if…
- You're already using Infomaniak (kDrive, kSuite, hosting)
- Sustainability matters — Infomaniak's hydroelectric infrastructure is industry-leading
- Swiss legal jurisdiction is your preferred sovereignty story
- Pay-per-email pricing suits your sending pattern (not committed to fixed monthly volume)
- You value B Corp certification and ethical operations
Choose GetResponse if…
- You'd benefit from built-in webinar hosting (rare combo)
- Landing pages + email + automation in one tool matters
- You're an established mid-market business needing the full marketing stack
- Polish jurisdiction and 25+ years of company history give you confidence
- Conversion funnel builders and AI features are useful for your team
Still not sure?
Take our 2-minute decision wizard. We'll match you to the right newsletter platform based on team size, technical comfort, and feature priorities.