Compare 4

EU Newsletter Platforms — 4-Way Comparison

Four credible European newsletter and email marketing platforms — from the all-in-one French SMB suite (Brevo) through the developer-focused transactional specialist (Mailjet), the sustainable Swiss option (Infomaniak Newsletter), to the Polish marketing veteran with built-in webinars (GetResponse).

Newsletter2Go isn't a separate option anymore — it was acquired by Brevo in 2021 and merged into the Brevo product. If you remember Newsletter2Go, you're remembering current-Brevo. Mailerlite migrated its HQ to the US, so we don't include it as a pure-EU option.

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Brevo

France (Paris)

Brevo (formerly Sendinblue)

Founded 2012

★ 4.5/5
Focus
All-in-one marketing platform: email + SMS + WhatsApp + CRM
Free
✅ 9,000 emails/month, unlimited contacts
Paid plans
Starter $9/mo (5K emails) · Business $18/mo (20K) · Enterprise custom
Deliverability
Strong — dedicated IP available on Business plan
Automations
✅ Visual automation builder, lead scoring, abandoned cart, transactional API
Integrations
150+ native + Zapier; WordPress, Shopify, WooCommerce, PrestaShop
API
✅ REST API, SMTP relay, transactional emails

Standout: Largest French marketing platform. Generous free tier (unlimited contacts is rare). Full marketing suite, not just newsletters.

Trade-off: Editor not as polished as Mailchimp; pricing tiers can step up quickly at scale

Best for: European SMBs and startups wanting one platform for email + SMS + CRM at modest cost

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Mailjet

France (Paris) · now Sinch group

Mailjet (Sinch)

Founded 2010

★ 4.3/5
Focus
Developer-friendly transactional + marketing email
Free
✅ 6,000 emails/month (200/day limit)
Paid plans
Essential $15/mo (15K emails, no daily limit) · Premium $25/mo · Custom enterprise
Deliverability
Excellent — known for transactional reliability
Automations
✅ Marketing automation, segmentation; less feature-dense than Brevo
Integrations
WordPress, Magento, PrestaShop, Drupal; Zapier; native SMTP integration
API
✅ Best-in-class developer API for transactional email

Standout: The European SendGrid alternative. Excellent for developers integrating transactional email at scale.

Trade-off: Marketing-side feature set thinner than Brevo; ownership change to Sinch (Swedish/global) may concern sovereignty purists

Best for: Developers and tech-led teams sending transactional + marketing email at scale

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Infomaniak Newsletter

Switzerland (Geneva)

Infomaniak Network SA

Founded 2013 (Newsletter product); company since 1994

★ 4.3/5
Focus
Sustainable Swiss newsletter platform with strong privacy
Free
✅ 1,000 contacts / 1,000 emails per month
Paid plans
Pay-as-you-go from CHF 0.0008/email · Subscription from CHF 9/mo (5K contacts)
Deliverability
Strong; uses Infomaniak's own SMTP infrastructure on hydroelectric data centres
Automations
✅ Automations, A/B testing, segmentation, captchas (Altcha)
Integrations
Native with Infomaniak ecosystem (kSuite, kDrive, kMail); Zapier; standard API
API
✅ REST API + SMTP

Standout: Most sustainable infrastructure of any newsletter platform (hydroelectric data centres, B Corp). Pay-per-email pricing avoids waste.

Trade-off: Smaller integration ecosystem than Brevo or GetResponse; UI less polished than mainstream competitors

Best for: Sustainability-focused organizations, Swiss-jurisdiction needs, anyone already in Infomaniak ecosystem

Try Infomaniak Newsletter → aff.
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GetResponse

Poland (Gdańsk)

GetResponse Sp. z o.o.

Founded 1998

★ 4.2/5
Focus
Marketing automation + landing pages + webinars + email
Free
✅ Free plan up to 500 contacts (limited features)
Paid plans
Email Marketing $19/mo · Marketing Automation $59/mo · Ecommerce $119/mo
Deliverability
Strong, established sender reputation since 1998
Automations
✅ Visual workflow builder, conversion funnels, AI subject line generator
Integrations
170+ including WordPress, Shopify, Magento, Salesforce
API
✅ REST API, transactional email available

Standout: Built-in webinar hosting (rare in newsletter platforms). Listed on Warsaw stock exchange — established Polish company.

Trade-off: More expensive than Brevo for similar features; webinar feature might be unused for pure newsletter use cases

Best for: Marketers who want email + landing pages + webinars in one platform; established mid-market businesses

Quick Comparison

  🇫🇷 Brevo🇫🇷 Mailjet🇨🇭 Infomaniak Newsletter🇵🇱 GetResponse
CountryFranceFranceSwitzerlandPoland
Free tier9K emails/mo6K emails/mo1K contacts/mo500 contacts
Cheapest paid plan$9/mo$15/mo~CHF 9/mo$19/mo
Unlimited contacts✅ Free + paid⚠️ Pay per email volume⚠️ Pay per email or contacts❌ Tier-based
SMS / WhatsApp✅ Built in⚠️ Via Sinch❌ No✅ SMS available
Built-in CRM✅ Yes⚠️ Basic❌ No✅ Yes
Webinars❌ No❌ No❌ No✅ Yes (built in)
Landing pages✅ Available⚠️ Limited⚠️ Limited✅ Strong
Transactional email API✅ Yes✅ Best-in-class✅ Yes✅ Yes
Marketing automation✅ Visual builder✅ Available✅ Available✅ Visual builder
EU data residency✅ France✅ France/EU✅ Switzerland✅ Poland (EU)
Sustainable infrastructure⚠️ Standard⚠️ Standard✅ Hydroelectric, B Corp⚠️ Standard
Open source❌ No❌ No❌ No❌ No
Best rating★ 4.5/5★ 4.3/5★ 4.3/5★ 4.2/5

How to Pick

Choose Brevo if…

  • You want an all-in-one marketing platform (email + SMS + CRM)
  • Generous free tier (unlimited contacts, 9K emails/mo) appeals
  • You're a European SMB on Mailchimp ready to switch
  • You'd benefit from native French/EU support
  • You're optimizing for cost-per-feature at SMB scale

Choose Mailjet if…

  • You're a developer integrating transactional email at scale
  • SendGrid is what you'd otherwise use, and you want EU residency
  • SMTP relay + REST API are the primary use case
  • Marketing campaigns are secondary to transactional reliability
  • Sinch ownership is acceptable to you for sovereignty purposes

Choose Infomaniak Newsletter if…

  • You're already using Infomaniak (kDrive, kSuite, hosting)
  • Sustainability matters — Infomaniak's hydroelectric infrastructure is industry-leading
  • Swiss legal jurisdiction is your preferred sovereignty story
  • Pay-per-email pricing suits your sending pattern (not committed to fixed monthly volume)
  • You value B Corp certification and ethical operations

Choose GetResponse if…

  • You'd benefit from built-in webinar hosting (rare combo)
  • Landing pages + email + automation in one tool matters
  • You're an established mid-market business needing the full marketing stack
  • Polish jurisdiction and 25+ years of company history give you confidence
  • Conversion funnel builders and AI features are useful for your team

Still not sure?

Take our 2-minute decision wizard. We'll match you to the right newsletter platform based on team size, technical comfort, and feature priorities.