Prighter vs Osano

Why Switch from Osano to Prighter?

Osano is a US-based data privacy platform that has gained traction primarily through its cookie consent management and vendor privacy monitoring features. It serves companies navigating the fragmented US privacy landscape (CCPA, state privacy laws) alongside GDPR. However, Osano’s approach to GDPR compliance is necessarily surface-level — it covers consent management and vendor monitoring but lacks the deep EU regulatory expertise that organizations with serious GDPR obligations require.

Prighter, headquartered in Vienna, Austria, was founded by EU privacy law experts specifically to help companies navigate GDPR compliance. The company’s flagship offering — EU Representative services under Article 27 GDPR — addresses a critical regulatory requirement that most US-based compliance platforms do not cover at all. If your company is established outside the EU but processes data of EU residents, Article 27 likely requires you to appoint a representative in the Union. Failure to do so is a GDPR violation in itself, independent of any other compliance shortcoming.

Beyond representation, Prighter provides a comprehensive GDPR compliance platform: cookie consent management, privacy policy tools, ROPA support, DPIA guidance, and breach notification assistance. The difference is that every feature is built on deep EU regulatory knowledge, by an Austrian team that understands European data protection law not as a foreign regulatory burden but as their home legal framework.

Feature Comparison

Feature	Prighter	Osano
EU Representative (Art. 27)	✅ Core service	❌ Not offered
Cookie consent management	✅ GDPR-compliant	✅ Multi-jurisdiction
Vendor privacy monitoring	⚠️ Basic monitoring	✅ Vendor risk scoring
Privacy policy generation	✅ GDPR-aligned	✅ Multi-jurisdiction
ROPA support	✅ Included	⚠️ Limited
DPIA support	✅ Guided workflows	⚠️ Basic templates
Breach notification	✅ Supervisory authority templates	⚠️ General guidance
Free compliance check	✅ No commitment required	❌ Not offered
Company jurisdiction	✅ Austria 🇪🇺	⚠️ United States 🇺🇸
EU regulatory expertise	✅ Deep, local expertise	⚠️ US perspective on EU law
Pricing transparency	✅ From €99/month	⚠️ Tiered, sales-gated enterprise
CCPA / US state law coverage	⚠️ Limited	✅ Strong US coverage

Key Advantages

Article 27 EU Representative expertise. Prighter’s EU Representative service is not a checkbox feature — it is a core competency. The company maintains established relationships with EU supervisory authorities, understands the procedural requirements of acting as a point of contact between data subjects, regulators, and non-EU companies, and provides the operational infrastructure needed to fulfill this role effectively. This is a specialized regulatory service that generic compliance platforms do not offer.

Austrian headquarters means genuine EU expertise. Prighter’s team operates from Vienna, within the EU legal framework. Their understanding of GDPR is native, not translated from a US privacy perspective. This shows in the platform’s design: features align with actual regulatory requirements and enforcement patterns rather than a simplified interpretation of EU law adapted for a global audience.

Free compliance check lowers the entry barrier. Prighter’s free compliance check tool allows organizations to assess their GDPR obligations — including whether Article 27 applies to them — before committing to any paid service. This is particularly valuable for non-EU companies that are unsure whether they fall within GDPR’s territorial scope and need guidance before investing in compliance tooling.

Transparent, accessible pricing. Starting at €99/month, Prighter makes professional GDPR compliance accessible to SMEs and growing companies. Osano’s enterprise pricing and Prighter’s transparent approach reflect different target markets — Prighter serves the broad middle market of companies that need serious GDPR compliance without enterprise budgets.

Supervisory authority notification support. When a data breach occurs, GDPR requires notification to the relevant supervisory authority within 72 hours. Prighter provides templates and guidance specific to each EU member state’s supervisory authority requirements, drawing on their experience as EU Representatives who regularly interact with these authorities.

Who Should Switch?

Prighter is ideal for:

• Non-EU companies that need an EU Representative under Article 27 GDPR
• Businesses primarily concerned with GDPR rather than US or global privacy frameworks
• SMEs and mid-market companies that need affordable, professional GDPR compliance tooling
• Organizations seeking EU-based expertise rather than a US platform’s interpretation of European privacy law
• Privacy advocates who want their compliance managed by a European company under EU jurisdiction

The Bottom Line

Prighter and Osano serve overlapping but distinct markets. Osano is a strong choice for US companies navigating the patchwork of American state privacy laws alongside basic GDPR consent management. Prighter is the clear winner for organizations whose primary compliance focus is GDPR — offering specialized EU Representative services that Osano does not provide, deeper EU regulatory expertise rooted in Austrian legal practice, and a comprehensive compliance platform at transparent pricing. For any non-EU company that needs an Article 27 EU Representative, Prighter is the definitive choice — and for any organization that wants GDPR compliance managed by a European company that lives and breathes EU data protection law, Prighter delivers expertise that US-based platforms cannot match.

Frequently Asked Questions

What is an EU Representative under Article 27 GDPR?

Article 27 of the GDPR requires companies that are not established in the EU but offer goods or services to EU residents, or monitor the behavior of EU residents, to designate a representative in the EU. This EU Representative serves as a point of contact for data subjects and supervisory authorities. Failing to appoint an EU Representative when required is a GDPR violation that can result in fines. Prighter provides this EU Representative service, acting as your official contact point within the EU for GDPR purposes.

How is Prighter different from Osano?

Osano is a US-based data privacy platform focused on consent management, vendor privacy monitoring, and cookie compliance — primarily serving companies navigating US and global privacy laws. Prighter is an Austrian company specializing in GDPR compliance with a particular strength in EU Representative services under Article 27. While both offer compliance tools, Prighter's deep EU regulatory expertise, Austrian headquarters, and specialized representation services make it the stronger choice for companies whose primary compliance focus is GDPR.

Do I need an EU Representative?

You likely need an EU Representative if your company is established outside the EU/EEA and you: offer goods or services to individuals in the EU (even if free), monitor the behavior of individuals in the EU (e.g., through website analytics, tracking, or profiling), or process personal data of EU residents on a non-occasional basis. Prighter's free compliance check tool can assess whether Article 27 applies to your organization.

What else does Prighter offer beyond EU Representation?

Beyond EU Representative services, Prighter provides a full GDPR compliance platform including: cookie consent management, privacy policy generation, Record of Processing Activities (ROPA) tools, Data Protection Impact Assessment support, breach notification assistance, and ongoing compliance monitoring. The platform is designed to cover the complete GDPR compliance lifecycle, with the EU Representative service as a flagship offering that differentiates Prighter from generic compliance tools.